Content Marketing Strategy
To be competitive in todays market, internet marketing for small business is a must.
Understanding the methods and the benefits that you can achieve through marketing your business online can help you to increase your local profile and increase sales through new untapped markets.
Create a Business Website
The most obvious strategy is creating a website that showcases your business product and services. And if nothing else, a website will give customers some form of contact and a bit of background about the business so your customers can make informed choices.
This means they will more likely be in a ‘buying’ mode when they do make contact.
Printed phone book advertising is becoming more expensive each year. Whilst many are also now including website and mobile application access for their customers, the average small business can only afford to place small ads that really don’t ‘sell’ the business to the customer.
Plus, they are simply just not as convenient as a google search.
Building Your Own for Better Control
Small businesses can get websites produced easily and cheaply now, so there are really no excuses for your local business not to have an online presence. In fact, building your own website has never been more simple.
This gives the small business owner total control over their website and the content that goes in it.
The ‘how to internet marketing’ key strategy for local business is in article marketing. Article marketing refers to a business owner creating short articles (or blogs) about their product or services that they post on their website for their customers to read.
Articles don’t need to be intense essays – just writing between 400 and 1500 words is fine, and will not take up your whole day.
Content Through Information Articles
By marketing their articles, using appropriate high ranking keywords, they can dramatically increase their business exposure on the internet. The aim is to produce articles that help their customers to understand their business better or helps them to solve a problem using their services.
Now, to be upfront with you, you can’t always expect immediate results.
This is a long term business strategy that will build business for you. This where you learn about delayed gratification. So, what is delayed gratification? It means these strategies require upfront effort but the rewards will be well worth it down the track.
The major internet search engines reward websites that display quality, informative, relevant content. So by producing content articles for your website that your customers will read can help to create further exposure to your business online.
Creating social media pages for your business AS WELL as a website will help to create a following and further interest, allowing you to build authority about your subject on the internet.
More Online Marketing Opportunities
And this opens the door to further online marketing opportunities through creating an ecommerce website (selling your goods and services via your website) and other income opportunities through drop shipping (selling other goods via your website without holding stock) and affiliate marketing (selling other goods and services without holding stock or requiring any physical interaction from you).
Most small businesses are reasonably ‘niche’ operations, meaning they generally specialise in a particular specific type of product or service. This makes online target marketing more achievable. This is also known as niche marketing.
Niche marketing (targeted marketing) means that a small business is attracting the people who actually want their product or service, rather than the more scattered approach that you get from newspaper, TV and radio marketing.
By writing clever, informative articles for your website, with good searchable keywords, means that you will be attracting the right people to your website and creating an opportunity to add new streams of income to your business.
When you create a ecommerce website you will also take your business from local to international, if you want that to happen. You can start selling you products and service anywhere in the country or overseas, so long as it is physically possible for you.
Also, affiliate marketing on your site will allow you to earn a commission for sales of merchandise anywhere in the world without you needing to do anything. So this is achievable without any change to your current business methods or input.
Affiliate marketing works best where you have a volume of traffic that is targeting the products you are marketing. So the aim here would be to choose affiliate products that are complementary or in the same category as your own product or service. This way you are more likely to get sales from your affiliate links that have generated from traffic that arrived at your site.
Article Writing Techniques
Again, the best way to market your website is through content and informative, helpful articles.
Articles can be based on your products – maybe reviews of selected products that you want to promote (you can even review products that you dislike). Articles can also be written about your business – the staff, the location, the services that you provide, anything that you think will be of interest to your readers.
Keywords are specific strings of words that people would use to search for something on the internet. You can find good keywords for your articles using keyword tools – like google adwords, Jaxxy.com and Wealthyaffiliate.com keyword tools. You can learn a bit more about keywords here.
So if you can include good keywords into your articles, the search engines will pick these up and it will help to rank your article and website. The aim is to get a page one or two ranking on google search or Bing or Yahoo.
Seek Out Good Online Training
You don’t need to be a scholar to write website articles, you just need to know a bit about your subject and be able to write in a casual free flowing style, just like you are talking to a customer.
My #1 online marketing resource is WealthyAffiliate.com (WA). I always recommend this site to small business and individuals who want to create websites and develop online businesses.
WA provides an “all in one” facility for small business to create, develop and host their website and provides comprehensive training on all aspects of online marketing.
And support is second to none. This is so important to small business who just don’t have time to muck around with support issues on their sites. You can also start for FREE, but the good things is that set up a premium account you can just pay a one-off, fully inclusive, annual fee, and nothing else, which makes it really easy to budget.
Internet marketing for small business is easier than you may think and the benefits to your business certainly outweigh any costs. Choose a service that gives you the all in one package of website, hosting, training and help. Learn the techniques for good content writing and start marketing your business, or create a new online business today for yourself.
Re. the Author – James has an extensive and successful background in business sales and marketing and small business development – having created several successful small businesses, both conventional and online. Currently he helps individuals and small businesses create profitable online businesses for themselves. This is where we start.